Zermatt, in southern Switzerland’s Valais canton, is a mountain resort renowned for skiing, climbing and hiking. The town, at an elevation of around 1,600m, lies below the iconic, pyramid-shaped Matterhorn peak. Its main street, Bahnhofstrasse is lined with boutique shops, hotels and restaurants, and also has a lively après-ski scene. There are public outdoor rinks for ice-skating and curling.
Almost all vehicles in Zermatt are battery-driven and almost completely silent. Taxi drivers have a habit of assuming that pedestrians have eyes in the backs of their heads, with occasional alarming though seldom injurious consequences. Horse-drawn vehicles are equipped with bells and many startled pedestrians might well wish taxis were similarly provided.